Cricket News: Most valuable IPL teams 2024: Which team is the most expensive? | IPL teams valuation: Who comes out on top?
The Indian Premier League (IPL) continues to go from strength-to-strength. Record-breaking broadcast deals, arguably the greatest ever season in 2023, and endless digital advertising opportunities for brands sees IPL franchises continue to grow in value.
In this article, we will look at the most valuable franchise brands in the IPL based on a report by Brand Finance. All franchises are branching out into other leagues across the world, but this report looks at the IPL itself.
Most valuable IPL teams 2024:
Mumbai Indians: Rs 725 crore (approx. US$87 million)
Five-time champions Mumbai Indians (MI) top the list once again. Their brand value has increased by 5% compared to last year, up to US$87 million. The franchise has enjoyed strong growth in recent years off the back of their on-field success, signing a record Rs 100 crore sponsorship agreement with digital payments company Slice.
In 2024, MI will be aiming to get their hands on the IPL trophy once again with Hardik Pandya returning to the franchise as captain.
Chennai Super Kings: Rs 672 crore (approx. US$80.6 million)
Chennai Super Kings (CSK) had a year-on-year brand value increase of 9%. They won their fifth title in thrilling fashion in 2023, with Ravindra Jadeja hitting a six and four off the final two balls to seal victory against Gujarat Titans.
In terms of sponsorship, CSK landed a deal with Etihad Airways for the 2024 season. This, in addition to MS Dhoni remaining strong at the helm, CSK continue to be one of the top IPL brands. Like MI, the Yellow Army are aiming to seal a record-breaking sixth title in 2024.
Kolkata Knight Riders: Rs 655 crore (approx. US$78.6 million)
Two-time champions Kolkata Knight Riders (KKR) come in at third. KKR last won the IPL back in 2014, but their brand value remains solid due to their strong following.
Also, last season, KKR landed a major sponsorship deal with online sports fantasy company MyFab11. In 2024, the franchise will be hoping their brand value translates into on-field success after big purchases in the auction; most notably the record deal for Mitchell Starc.
Royal Challengers Bangalore: Rs 582 crore (approx. US$69.8 million)
Royal Challengers Bangalore (RCB) may not have an IPL title to their name, but they remain one of the strongest brands in the league. Their incredibly passionate fanbase stretches around the globe, and they have in their ranks one of the most celebrated and talked about players in Virat Kohli.
Last year, RCB landed a three-year sponsorship deal with Qatar Airways.
Gujarat Titans: Rs 545 crore (approx. US$65.4 million)
Gujarat Titans (GT), who won a title and came within a whisker of winning another in their first two seasons, have enjoyed a 38% increase in their brand value since last year. They have captured the imagination with their style of play, but it will be interesting to see how they cope with losing Hardik Pandya.
GT signed 26 sponsors before the 2023 season and will field a new front-of-shirt sponsor in 2024.
Delhi Capitals: Rs 537 crore (approx. US$64.1 million)
Delhi Capitals’ (DC) brand value increased by 3% year-on-year, but they have shifted one place down to sixth. Like RCB, DC don’t have an IPL title to their name, but their resurgence in recent years has contributed to their growth.
In terms of sponsorship, NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, has collaborated with DC for the 2024 season.
Rajasthan Royals: Rs 521 crore (approx. US$62.5 million)
Rajasthan Royals (RR), 2008 champions and 2022 finalists, come in at seventh position. The franchise saw a 2% year-on-year increase in brand value, with the upcoming season a good opportunity to break their trophy drought with plenty of talent in their squad.
RR extended their sponsorship with Luminous Power Technologies ahead of IPL 2024.
Sunrisers Hyderabad: Rs 401 crore (approx. US$48.2 million)
The only franchise to see a year-on-year decline is Sunrisers Hyderabad (SRH). Their US$48.2 million brand value is 1% lower than last year, with their disappointing on-field performances something the franchise is desperate to rectify this season.
SRH have plenty of talent for IPL 2024 with arguably the best overseas pool of any team. FanCraze is SRH’s principal sponsor.
Lucknow Super Giants: Rs 392 crore (approx. US$ 47 million)
Lucknow Super Giants (LSG) may be coming in ninth position, but they enjoyed the largest year-on-year increase in brand value. They grew by 48% compared to last year, with two playoff appearances a solid effort in their first two seasons.
Fantasy sports platform My11Circle is the franchise’s principal sponsor.
Punjab Kings: Rs 377 crore (approx. US$45.3 million)
Punjab Kings (PBKS) come in tenth with a brand value of US$45.3 million, up 1% on last year. PBKS are desperate to make a mark in 2024, having not qualified for the playoffs since 2014 despite a few close calls in recent seasons.
EBIXCASH is the principal sponsor of the Kings, among others.
